Synopsis

The Singapore Chinese Film Festival was co-founded in 2013 by the Singapore University of Social Science’s Center for Chinese and the Singapore Film Society, in an effort to fill the gap in the screening of Chinese films in the country. From its humble beginnings of screening ten films produced in three territories, the Festival has grown in leaps and bounds over the past four years with screenings of 47 films from China, Taiwan, Hong Kong, Macau, Singapore and Malaysia in its latest edition.

In 2015, Matlock Stone was brought on as social media partner to launch a bilingual social media campaign that would take on the Festival’s growth and bring in new audiences across the region. The next two editions saw a 50% increase in social media followers and a 65% increase in post engagement with an average reach of over 200,000. The Festival also saw a record attendance of more than 5500 with 22 sold out screenings.